Hiroki Marketing International brings significant value to our clients by focusing on their specific needs and delivering results-oriented marketing and consulting programs. The ideas we help our customers develop and implement will allow them to turn prospects into customers and achieve revenue, market share and customer loyalty objectives.

In order to continue to thrive, companies must acquire and retain customers. This is usually done through marketing. Marketing conveys a consistent message to customers and helps to discover what they want and need, what price they will pay and where to find people that will most likely buy.

All too often businesses do not have a solid marketing plan or strategy. They invest in typical advertising such as yellow pages, newspaper ads, radio and television just to do something; then sit back and wait to see what happens. Without planning, research, tracking and analysis, their marketing efforts will fail.

Our integrated marketing process consists of understanding our client’s needs, developing a marketing strategy, building and implementing an integrated marketing plan, and tracking the results.
Below is a general description of the types of some of the services we offer:

Strategic Business Assessment:

This includes reviewing analyzing the client’s business model, marketing plan, competition, customers, products and services.

Revenue Assessment:

Review the client’s sales trend and try to determine how any marketing that has been done has influenced sales. From there, recommendations can be made as to what is working and what is not.

Market Analysis:

In order to revise an existing marking plan, or to create a new one, we must understand the current market conditions and the challenges our clients face.

Marketing Plan:

Once we have analyzed existing operations and have performed a market analysis we will work with the client to create a marketing plan.

Product Marketing:

We will work with the client and the client’s customers to create marketing collateral that is effective and provides a good return on investment and creates brand recognition.

Alliance Strategy & Relationships:

Work with the client to develop a plan to work with companies that provide complimentary products or services so both companies can benefit.

Demand Generation:

Develop, manage and execute marketing campaigns, including direct mail, webinars, e-mail campaigns, trade shows, alliance initiatives, etc.

Social Media Marketing:

Educate the client about using social media to promote their business and products then develop and implement a suitable program. Some of the more popular online social media sites are Facebook, LinkedIn, YouTube, Digg, Flickr, Twitter, etc.

Sales Enablement:

Define sales processes, implement CRM solutions, create sales tools, pricing models, ROI models, and customer presentations. We will also train the client’s sales and marketing teams.

Interim Executive:

Serve as VP of Marketing, Product Strategy, or Alliances on a full-time or part-time basis until the company can afford to hire an employee for this position.