Q & A

Q. What is Marketing?

A. Philip Kotler who is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University defines Marketing as “satisfying needs and wants through an exchange process”. (http://www.learnmarketing.net/marketing.htm). American Marketing Association defines “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (http://www.marketingpower.com/AboutAMA/Pages/DefinitionofMarketing.aspx)

Q. What is Consulting Services?

A. Management, scientific, and technical consulting has grown rapidly over the past several decades, with businesses increasingly using consulting services. Hiring consultants is advantageous because these experts are experienced, are well trained, and keep abreast of the latest technologies, government regulations, and management and production techniques.

In addition, consultants are cost effective, because they can be hired temporarily and can perform their duties objectively, free of the influence of company politics. When trying to solve a problem or think of a new way of doing something, it is very important to have a fresh perspective that is not influenced by past practices.

After a recession, independent contractors and consultants tend to be the first groups of people hired. Companies do not know what the economic outlook is so hiring temporary outside consultants makes it easier for businesses to reduce salary costs if and when required very quickly.

Q. Why do you need Marketing?

A. Hiroki Marketing International teaches that Marketing can make your business successful with a higher probability of success.

Q. Lots of people succeeded in their business without Marketing?

A. That is right. Many people have done very well in business without Marketing knowledge but they could not prosper in business without Marketing ability. They must grasp customer needs correctly and use the kinds of strategies found in “Marketing”.

Q. Why do we recommend Hiroki Marketing International to work with you?

A. Hiroki Marketing International was established by Hiroki Shinkai. Mr. Shinkai has twelve years of experience working as a marketing specialist in Japan. He reviewed existing businesses and provided guidance to readjust them. He also has experience in starting new projects. He acted as the project manager in opening new business with a US company. Later, he came to the US and attended business school in Washington State to advance his knowledge in Marketing. Mr. Shinkai is eager to help people succeed business by using his experience in Marketing.

Q. How much is our Marketing consulting fee?

A. It depends on your situation. Hiroki Marketing International prepares many kinds of Marketing consulting service plans. You can choose from a simple one hour consultation up to a monthly contract for your business. Contact us to learn more.

Q. What is Marketing for the entrepreneur?

A. Are you thinking you are in the position to make big profits because you have a product that is needed today?

Stop for just a moment, please!
・Can big competitors imitate your idea?
・Why has no one already thought of your idea and started it?
・Are you sure that there is a need?
・Can you reliably offer your product to your customers?
・Will you be completely legal? Are you infringing on any patents?
・Have you checked your idea in regards to government regulation?
・Does the exchange rate affect your business model?
・Will your pricing be accepted by potential customers?
・Will it be possible to maintain your profit margin as time goes on?
・Will your idea be out-of-date by the time it comes to market?
These are only a few of the concerns that Marketing can address. The possibilities are endless.
You can see all kinds of products and ideas around you. How many of those succeed? Before these products were brought to market, those entrepreneurs might have had the confidence of sure success. Unfortunately, many did not reach their dream. It is better to understand the market well and be prepared for the workings of international business.

Let’s talk about your new idea with Hiroki Marketing International!